Previously in beta, the version 4 of Digg.com has been released to the public. There are many things that have been changed in the latest version of Digg, the bury button is gone, user profiles have been changed, the upcoming section has been deleted, the introduction of publishers into the system and many other changes.
The change has been drastic and the biggest compared to all previous version that have been released before. As far I can see the latest version of Digg takes a lot of features from Twitter, Facebook and even Youtube. The product has been some kind of mashup website that has never been seen before even though many users right now are referring the website as a twitter clone. The truth is it is not a twitter clone. Digg has become a very unique social news website.
It however seems that the work on Digg V4 was not completed and was released to the public. One big change that the latest version brings is the limitation on content discovery. Many users will find it quite difficult to find new and unique content. The user is asked to follow specific publisher profiles which will decide what kind of stories will be suggested for the user. I think it’s a fantastic idea but I am not able to find much stories through that way. Its good to hear that Kevin Rose has announced that Digg will be having an upcoming section again.
Right now Digg.com is facing one of the biggest revolt by its users. Many users are dissatisfied with the changes that have been made and are leaving the website. Surprisingly, Kevin Rose’s tweet claims that the website traffic has increased as compared to previous trends which I assume is the affect of the wide news coverage that the latest version got.
Though many users believe that it might be the end of Digg, its certainly not. As far I have noticed, Digg has implemented a lot of search engine optimisation techniques that are not affecting user experience. An example of this is Digg showing stories from domains. What Digg is trying is not helping just the users but also search engines in content discovery. Eventually Digg will end up ranking for many of the domains on search engines which will help it get lots of visitors – not thousands, not even hundred thousands but millions of visitors. Since Alexa.com gets traffic by ranking for domain names on search engines in a similar fashion, the potential for Digg.com is huge and this will eventually help not only Digg but other publishers as well in gaining exposure.
Something I did not liked as a publisher was that Digg uses “nofollow” tag for most of the stories. That means I won’t benefit unless the story passes the popularity threshold on Digg. Still a link is better than no link at all.
Also at the moment Digg is lacking the much needed tools that will help the small users build up their profile on Digg. Digg has made impossible for small users to gain popularity on the website. It is no doubt that the power that publishers are having on Digg is too much while the role of user has just been limited to voting.
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