As many athletes which were to be expected at the 2010 Delhi Commonwealth Games have withdrawn from the games due to various reasons, it is quite possible that the value of the Commonwealth Games 2010 will be eroded a bit.
An example would be Usain Bolt who surprisingly is as popular as the Commonwealth Games itself. His addition into the games as a brand would have added a lot more value. Even though Commonwealth Games is one of the biggest games in the World after Olympics, athletes are claiming that they need to focus on “other” championships and have also pointed out security at the games as an issue.
Something interesting to note is that since the games are being held in India which has one of the largest populations in the world, I expect that the games this time are going to be a lot more popular than the previous Commonwealth Games and will negatively impact the reputation of the players who have withdrawn not only in India but also the world.
Posted in: Sport | Tags: bolt, commonwealth, delhi, games, usain