I was just searching for meaning of “traction” on the Google search engine and came onto something interesting. Google has now started showing related advertisements alongside the searches. I am guessing that the related advertisements are decided by Google on the basis of what terms containing your search are popular.
The related ads feature will help Google increase revenue through searches performed on its search engine since it enables the search engine to show advertisements for those categories where the search engine might be failing to meet the requirements for the advertisers. In other words, it helps the search engine to efficiently sell its ad inventory.
According to me, this could be a good news for advertisers since now they can have a bigger, wider audience however in case their advertisement is really not targeted properly – it could dramatically affect their sales.
For the term ”traction” I was not actually looking for the orthopaedic version of the term but how its related to business. The ads in this case were related to spinal and neck traction and not relevant to what I was actually looking for.
Posted in: Technology | Tags: ads, adsense, adwords, google