I just noticed a while ago while going through some pages of my website that whenever I hovered my mouse on an adsense ad, it would play an audio and a small box appearing to enter my number.
This is the first instance of hover to play audio ad by Adsense that I have noticed. Hover to play audio ads can be annoying and this one took me by surprise as I was just moving my mouse on the screen.
I am not sure if this advertisement is a cost per impression ad or cost per action ad or a combination of both but recently have noticed many advertisements that involve user engagement rather than the usual click format.
Adsense has recently been rolling out many “user action” based advertisements. While some advertisements ask the user to put up his question, others ask travel relation information. There are also insurance related advertisements going around.
One thing that is for sure is that they definitely will pay the publisher more than what they would be expecting from the pay per click scheme. As more and more advertisers move to the new format, publishers will be having a bigger impact on their earnings.
Posted in: Technology | Tags: adsense, audio, google
So today while browsing through the pages, I noticed there was a new adsense adformat that I have never seen before on websites using adsense. It seems that Google is now testing a new style in order to help web publishers increase their adsense earnings.
Usually the ads are divided vertically for views for a 728×60 ad unit however as can be seen in the new format, the ads have started appearing vertically. It is expected that the Click through rate for adsense publishers will be higher cause otherwise Adsense would not be rolling out these changes.
According to what I have found is that the ads are quite attractive at the moment than the previous format which was being used and puts more focus of the visitor towards the ads. I think that the main reason why this change has been implemented is that Google felt that much of the focus of the visitors was towards a particular side of the ad unit.
Posted in: Technology | Tags: ads, adsense, google
I was just searching for meaning of “traction” on the Google search engine and came onto something interesting. Google has now started showing related advertisements alongside the searches. I am guessing that the related advertisements are decided by Google on the basis of what terms containing your search are popular.
The related ads feature will help Google increase revenue through searches performed on its search engine since it enables the search engine to show advertisements for those categories where the search engine might be failing to meet the requirements for the advertisers. In other words, it helps the search engine to efficiently sell its ad inventory.
According to me, this could be a good news for advertisers since now they can have a bigger, wider audience however in case their advertisement is really not targeted properly – it could dramatically affect their sales.
For the term ”traction” I was not actually looking for the orthopaedic version of the term but how its related to business. The ads in this case were related to spinal and neck traction and not relevant to what I was actually looking for.
Posted in: Technology | Tags: ads, adsense, adwords, google