So today while browsing through the pages, I noticed there was a new adsense adformat that I have never seen before on websites using adsense. It seems that Google is now testing a new style in order to help web publishers increase their adsense earnings.
Usually the ads are divided vertically for views for a 728×60 ad unit however as can be seen in the new format, the ads have started appearing vertically. It is expected that the Click through rate for adsense publishers will be higher cause otherwise Adsense would not be rolling out these changes.
According to what I have found is that the ads are quite attractive at the moment than the previous format which was being used and puts more focus of the visitor towards the ads. I think that the main reason why this change has been implemented is that Google felt that much of the focus of the visitors was towards a particular side of the ad unit.
Posted in: Technology | Tags: ads, adsense, google
I was just searching for meaning of “traction” on the Google search engine and came onto something interesting. Google has now started showing related advertisements alongside the searches. I am guessing that the related advertisements are decided by Google on the basis of what terms containing your search are popular.
The related ads feature will help Google increase revenue through searches performed on its search engine since it enables the search engine to show advertisements for those categories where the search engine might be failing to meet the requirements for the advertisers. In other words, it helps the search engine to efficiently sell its ad inventory.
According to me, this could be a good news for advertisers since now they can have a bigger, wider audience however in case their advertisement is really not targeted properly – it could dramatically affect their sales.
For the term ”traction” I was not actually looking for the orthopaedic version of the term but how its related to business. The ads in this case were related to spinal and neck traction and not relevant to what I was actually looking for.
Posted in: Technology | Tags: ads, adsense, adwords, google