Google has received the final shipment of its Nexus Ones and will discontinue selling the devices once they are sold out. Even though Google has been successfully able to dominate the mobile operating system arena, the android based nexus one failed to garner the sales that Google was expecting.
What we can speculate out of this move is that either Google has pulled out from the phone hardware arena or is coming out with something new that has not been revealed at the moment.
Reasons for the failure of Nexus One -
- Launch Date – The phone was released in January after the new year. Since December has more sales because of the Christmas and New Year, people had already got the things they wanted as their gift (iphone??). Perhaps Google failed to realise that their launch date could have affected their sales significantly.
- Features and Specifications – The phone did not really had to offer anything out of the box for the users, what was already in the market. Even though highly anticipated among the people, it did not offered much reasons to especially iphone users to switch to Google’s new phone.
- Lack of Support – There seemed to be a lot more limited support for the Nexus One. Since Google provided support mainly through its online forums, it seemed a lot more frustrating for the user when he could not find the solution to his problem. The Nexus One had a relatively new operating system – Android and it is expected that many people will be having problem migrating to a new operating system or with technical concepts of the phone. People like to get their issues resolved fast and in case they don’t then they would prefer getting a replacement or a new phone.
- Pricing – The phone’s pricing had been relatively higher than other HTC phones available in the market. As in my case I preferred to have HTC Desire rather than Nexus One because the price difference was relatively huge and there is hardly much difference in the specifications of both the phones. I simply ended up saving more than a hundred pounds by getting the HTC Desire and not the Nexus One. Though this can be attributed to Google’s branding and commission they were getting on sale of each phone, these things do not really matter to the consumer.
- Marketing – Even though Google dominates the web, it failed to use its strength in order to employ the best marketing tactics for the phone. Even though the data from trends is not accurate, it gives a good idea of the popularity. As in the case of iphone versus nexus one, the nexus one had less popularity and reach than what iphone managed a few years before Google. Considering that the reach among internet users is higher than the previous years, and dominance of Google on the internet – it should have shown a lot more for their product.
Google’s Nexus One demonstrated the abilities of what Google’s Android could do and even though the phone has failed, the android os is gaining popularity among the phone users.
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Posted in: Technology | Tags: google, nexus, one
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